50 Features Every Small Business Site Must Have

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small business website design

Are you a small business owner looking forward to optimize your website for high traffic, quick conversion, effective sales and relevant user information? If yes, ensure that your small business site has the below mentioned 50 essential features to stand out amongst competitor business sites.

Header

• Easy to remember domain name
• Clean, attractive company logo
• Catchy tagline
• Business phone number
• Call to action button
• Top navigation bar for clear and easy site navigation
• Bread crumb navigation of all pages

Above The Fold (Home Page)

• An image slider to show off your products and services
• Crucial business information including location
• Video testimonials and reviews

Below The Fold (Home Page)

• Snippets of your primary business offerings
• Quality, search engine optimized content
• Internal links to boost SEO

Footer

• Detailed contact information
• Business hours details
• Links to company social media pages
• Online chat feature for visitors
• Newsletter signup form
• Footer navigation bar

Inner Pages

• Contact form for visitors
• Captcha for authentication
• About us page
• Inner pages content in F pattern
• Privacy policy page
• FAQ page
• Blog page

Blog

• Search function to navigate within blog
• Social media share buttons to share content
• Comment box
• Sidebar for popular post display

Other Design/Content Features

• Easily recognizable links
• Clean, readable font
• Mobile responsiveness
• Ham burger menu on mobile site

SEO

• Sitemap
• Flexible features to update page titles and meta descriptions
• Easy to update URL structure

Server/Hosting

• Fast, reliable hosting
• Security from online threats
• Auto website backup

Technical Requirements, Backend

• Effective content management system (CMS) for site maintenance
• Cross browser compatibility
• Google Analytics integration
• Google Webmasters integration
• Optimized coding for fast loading of pages
• Browser cache for increased speed
• Rich snippets integration for business name, phone number and address

Things to Avoid

• Flash elements
Background music
Direct video upload on website server

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