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Visual content plays an indispensable role in your marketing strategy. It’s your hook and the most obvious way to attract the attention of your target market in a world loaded with professional designers and graphics gurus looking to get a foot in the door.
Whether it’s a logo concept, an innovative website design, or creative for your ads, most companies rely on freelance graphic designers whenever they want to freshen up their websites or online presence. These professionals turn up with enticing results that help companies get their messages across.
Finding the perfect freelance graphic designers in Los Angeles or elsewhere can be overwhelming and downright challenging – what style are you looking for, does the designer you have chosen ‘fit’ your business and, the biggest one, are they really good at what they do and can they really illustrate your brand in a way that drives business and engages with your target audience. To help get your money’s worth, here are some top tips on hiring a freelance graphic designer that will “wow” your customers… and after going through these tips, you will certainly confess that finding a freelance graphic designer is worth the time spent searching.
Hiring these creative professionals is an effective strategy as it ensures that employers will only pay for specific services, rather than a salary plus benefits for a lengthy tenure.
And if you are unsure how to bring a freelancer onboard, the following tips will help you find, vet and hire the best candidate for the gig.
What skills are required in a professional graphic designer?
If you check out a graphic designer’s virtual toolkit, you will possibly find that every designer has a unique set of skills, including a diverse background prior to professional qualifications and training. Some of the best graphic designers are self-taught and have learnt their craft along the way.
Skills of a brilliant graphic designer may include the following:
• Creativity and the competency to sketch – Graphic designers create, and some of the best graphic designers are even able to sketch and draw images that are tailored to suit explicit business and brand needs.
• A good understanding of typography – A professional designer should have a deep understanding of font families that suit definitive designs.
• Experience with design software – Things have moved on from paper and pencils and to make it in the world of design, a graphic designer must have the proficiency in design software such as Photoshop, InDesign, or Illustrator. And, if your designer is proficient with multimedia software as well, that’s going to be a big plus.
• An understanding of color theory – Knowing color contrasts and how to correctly mix colors is indispensable along with knowing how to use light and shadows in designs.
• Layout knowledge – Great layouts jump out at the target audience, so they should be free from clutter. Along with good layout knowledge, designers should also have some skill with print design.
Understand what you want from your graphic designer before you hire
Graphic design is a very much different from just throwing together a few fonts and a couple of images; it is a true profession and one that can help to promote your brand to great heights. When you are shopping around for a graphic designer it’s important to understand what you are looking for and to have a clear brief so there is a lesser chance of getting off track once your project kicks off. At the end of the day, it’s the visual communication that graphic designers create that can help to convey the right message, and drive inquiries and sales for your business.
How to select the best graphic designer for your project?
When you are at the stage where you have narrowed down your short list and are ready to select your ideal graphic designer now is the time to take the plunge and select the best graphic designer for the job. But is there a magic formula for choosing your designer?
Well, you will need to take time out to review shortlisted candidates thoroughly, check out their profiles, read through their reviews from other employers and ask them to share their previous work so you get a better understanding of whether they fit your needs.
Once you have made your decision and have hired a perfect freelance graphic designer, it’s time to get cracking and keep an eye on the design magic unfold.