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A website gives credibility to your business. Your website is the online face of your business and also a trusted source of information about your services. And it’s the website design that plays a key role in making your site a success. But, just a generic design doesn’t work. Your design should give the users a reason to navigate your site.
Here are a couple of ways how web design for small business can boost sales.
Keeps Them Engaged
A website which is well designed and user-friendly prevents confusion in visitor’s mind. As per research, visitors form an opinion about your website in a few milliseconds. They might choose to stay and explore the different pages only if the web design is easy to navigate. A good website design will also ensure your customers stay at your site for longer periods and will reduce bounce rates.
Makes Customers Happy
The primary objective of every business is to make customers happy. Efficient web designs not only enhance the visibility of your site but can actually help in resolving customer queries. To make your customers happy, you need to ensure they do not need to wait for the site to load. Also, it is necessary that they do not have to dig into the menus to find what they need. A user friendly web design will ensure that they can easily find the information they are looking for and this will encourage them to keep coming back.
Reduce Customer Acquisition Costs
When your customers are happy with you, they will become your brand advocate and will bring in more business opportunities. Imagine how much sales and marketing expenses you can save here.
User-friendly design is highly recommended to top the chart in SERPas well. This means increased visibility on search engines, resulting in more hot leads. Yes, it’s hot because they are inbound leads and not outbound. This would slash your paid customer acquisition activities. You can use the saved money for tapping new business opportunities.
Gives You Competitive Advantage
A user friendly website offers a competitive advantage as well. Research tells us people have less attention span and they are more likely to forget what is not unique. This applies to your users as well.
But, you never need to worry when you go for a user-friendly design as it is a great way to capture the attention of users. In this way, it helps you stand out from the crowd. That means more page views, more customers and more revenue.
Easy to Access
A good website design comes with well-planned information architecture. It is seen that several websites offer a wide range of information and resources to the visitors. But they often neglect the accessibility feature. If the users cannot access the information they are looking for easily, then no matter how valuable the information might be, all your effort would be in vain.
A user friendly website design is a savior here. The visitor is not required to read and understand each and every word on the page. This allows the visitor to determine quickly whether the information is relevant to his/her needs quickly.
Content is King, but usability is equally important. There is no point in offering quality content that is not easily accessible. So, make sure you don’t ignore to make your design user-friendly. You could also hire web design agencies to help you develop the perfect web design for your business.
So, how do you plan to make your website user friendly? Do you have any questions? Please feel free to leave your comments and share your experience below and thanks for reading!