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An elegantly-designed website is of utmost importance as your potential customers will see it first and form an opinion even before visiting your office or store. With more than a billion websites today, it can be a daunting task to create something unique that would attract customers towards your business.
You need to hire the best freelance web designers in Chicago and beyond to design a website for you. Here are some tips and guidelines to find the right freelance web designer.
Know What You Want
Before you hire web designers, you should be clear about what type of website you want. You can make a list of websites you admire and note down the reasons you like them. For example, you may pick some websites purely for their aesthetics while some for their functions and a few for their workflow. This will help the web designer understand your taste and goals.
To get clearer idea about your requirements, ask yourself few questions like-
- Do you want a modern, trendy and highly visual website? Or, do you want a simple, functional and conservative website?
- Would you be updating the website frequently?
Check Their Experience
Check what kind of experience web designers have; whether they have working experience in CMS systems like WordPress, Drupal, Joomla, or they can work with raw HTML. If you have not decided CMS, find a web designer who can support you in choosing the right CMS for your website.
If they have more industrial experience and have worked on similar websites, they can give you good suggestions about the platform and CMS system you should select. If you are planning to build an online store, look for web designers with e-commerce experience. There are several e-commerce platforms like Wix, Squarespace which are proprietary while Drupal, Joomla, and WordPress which are open source platforms.
Check Their Design Portfolio
Checking the web designer’s portfolio is the best way to determine whether the web designer suits the style of the website you plan to build. When searching for web designer also ask for references to their past clients and look at the websites they have designed recently.
Do They Have Experience of Creating SEO Friendly Designs?
Do They Have Experience of Integrating SMM in the Design?
Social Media plays an important role in connecting you with customers. Look for freelance web designers in Chicago who know the art and have experience of designing effective social media pages for your company. For example, instead of static content or social media image, you can ask the designer to include social media feeds or blog feeds. The web designer should be able to implement Twitter cards or Facebook Open Graphs on website pages.
What is the Cost versus Value Equation?
Like every business project, the website design work should also give you higher Returns on Investment. Even though the initials costs of website development might be high, the website project should justify the cost with value in long-term.
The web designer can offer greater value on focusing things like researching on what your target market wants, designing a website that perfectly meets your needs and takes a follow-up and tweaks the design to make it better.
Believe it or not, finding the best freelance web designers is not easy as it seems. Follow the tips given above and you will be closer to finding your dream web designer who understands your vision and purpose of building website perfectly and creates something wonderful.