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Why you cannot overlook your web development strategy
Web development is a core business strategy today. Regardless of the industry that you operate in or the type of products and services you offer, having a website and web presence is a must. You simply cannot afford not to have a website. Your competitors do and if you do not compete online, you could be missing out on a big chunk of your market.
One of the main reasons why web development is so important today is because people use the internet to assess their options first before making a purchase or choosing a company to do business with. Whether you are buying a pizza, looking for a store in your area, or what to have your home renovated, most people will first go online to see what information they can find. The internet is the new yellow pages. Just like a company would think it unfathomable to not be listed in the yellow pages in the past, the same holds true for not having a website and online presence today.
What to look for in a web development company
Realizing that you need to be active online and have a website, your first step as a business owner is to go online and look at a number of web development companies. Just like any other product or service, you need to assess your fit with a web development company to ensure they can create a website and online presence that your business needs.
Here are a number of important factors that you need to consider when choosing a web development company to design and host your website:
1. Customer service and first impression: Your first interaction with a web development company should give you a good idea if they are a company that you want to work with. Customer service is very important when it comes to web development. Web design companies need to be able to take your ideas and make them come to life in the form of a website.
2. Portfolio and previous work: Keep in mind that there is no shortage of web development companies online and there are many that over promise and under delivery. Make sure you take a look at the web development company’s portfolio and ask to see their previous work. This will give you a good indication of what you can expect from them.
3. Web development services: There is no one size fits all web development package. Every website is different. The look and functionality of your website will be unique based on your business needs and on the features that you want to include in the design of your site. Therefore, it’s important that a web development company offers all of the services that you need in order to create the website you envision in your mind.
4. Internet marketing services: Once your website is built you need to market it online. This is why choosing a web development company that also offers internet marketing services is a wise decision. Since they will already understand your business and some of the strategies that you want to launch online, it makes for a good fit and a seamless transition onto the next phases in the evolution of your website.
5. Do they practice what they preach: Taking one look at a web development company’s website should tell you if they practice what they preach. It is important that you choose a company that will back up their claims and provide you with the services and a website that you expect.
6. Do they guarantee their work? There is a reason why some web development companies guarantee their work and stand behind their services – because they can deliver. See if the companies you are considering offer a guarantee. What types of guarantees do they offer?
Hiring the right web development company is essential in your business reaching your internet marketing goals and objectives. You need to choose a company that you can trust will provide you with the results that you demand. If you are looking to build a new website or re design an existing one, do not overlook the importance of your web development strategy and the process of choose a web design company. It can be the difference between getting the site you envision and a site that is not aligned with your vision.