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Creating an online identity for yourself or your medical practice is very important in the healthcare industry today. When it comes to healthcare, people are always looking for details, assurance and credibility from medical practitioners. A website is a great platform to all of these to make your patients feel that they are in safe hands. Websites also benefit medical practitioners in increasing their visibility in the local areas and even take appointments online. All in all, medical websites are only adding to the benefit of medical practitioners and make way for excellent marketing campaigns. In this article we will discuss the elements that go into medical website design and things one has to bear in mind during the web design process.
1. About Us
This page in the website is something that you should invest most of your time in. Patients looking for healthcare services will always look for details about the medical professional, his/her educational qualifications, experience in the industry and testimonials from previous patients. Ensure to include all of these things in detail and also make sure all of the details are presented in a clutter free manner. Though verbal content is very crucial in medical website design, try to present yourself and your medical practice in a more personalized and warm way. Using images and videos to make up for lengthy paragraphs is a good way to attract the attention of the visitor and increase personalization on the page.
2. Contact Details
The second most important consideration to make in medical website design is the contact us page. This page needs to be furnished with all the contact details possible, including phone number, open hours, address, links to social media channels, mail IDs and anything else that is required. Social media integration in the contact page is very important as it will increase the traffic for your website and work well for your SEO. Moreover, having a medical website without any social media presence makes the whole online experience incomplete.
3. Call to Action
Another thing you should mandatorily include in your website is a call to action. Whether you want your patients to book an appointment or call for a free phone consultation, the call is yours. No matter what actions you want your visitors to take, ensure to convey the same in the most effective way possible. Make the call to action clearly visible and easy to complete.
4. Search Engine Optimization
In order to visible in search engines, search engine optimization is quite necessary. SEO is a complex and fruitful process that goes on for a long time. Consistent and relevant content that is informative to the users is the key element of SEO today. Apart from coming up with regular content, there are many nitty-gritties like keyword optimization, on page optimization and driving traffic from external sources. Local SEO is another major aspect that has to be a part of the medical website design process. It helps you in appearing at the top of the search engine for the local results and gives you more visibility than your competitors.
5. Page Layout
The way information is presented on a website matters a lot for the success of the website. The layout has to be well organized and well distributed with content. Blank spaces are as essential as the content as they make room for a clutter free page which is easy to read and understand. The color and the font also play a major role in affecting the overall appearance and feel of the website. In medical website design it is recommended that you include content that is to the point, easy to understand and distribute it in a clutter free manner so that the visitor is enticed to read more and navigate throughout the website.
Healthcare is all about trust and care, and medical website has to give out the same emotions in its design and content. Be it the about page or the services provided, build a personal identity for your practice and present it as a story to your readers. Patients need to know the kind of people they are being treated by and the level of personalization they can offer. Include chat boxes and include landing pages to collect emails and interact with your visitors.